Privacy Policy

Introduction

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information obtained from users who visit and purchase products through our official cosmetics and beauty website. This policy applies to all website visitors, registered users, and customers who place orders on our platform. We strictly comply with global data protection regulations and international e-commerce privacy standards, aiming to protect every user’s personal privacy and data security while providing safe, smooth, and personalized beauty shopping services.

Information We Collect

We only collect necessary and legitimate user information to support normal website operation, order fulfillment, and customer service. The collected information is divided into the following categories. First, personal identification information, including your full name, email address, contact phone number, and shipping address, which is required for order delivery and account verification. Second, payment and transaction information, including payment method records, order records, consumption amount, and product browsing and purchase history. Third, website usage data, including IP address, browser type, device information, page browsing duration, clicked content, search keywords, and other anonymous access data generated during your visit. Fourth, voluntary feedback information, including customer consultation content, product reviews, service suggestions, and complaint information actively submitted by users.

Purposes of Using Your Information

All collected user information is only used for standardized service and operation purposes and will never be used for unauthorized commercial behaviors. We use your personal information to process, confirm, ship, and track your orders, ensuring accurate and timely delivery of cosmetic products. We utilize your data to provide after-sales support, including order inquiry, return and exchange processing, refund arrangement, and problem response. Website usage data helps us optimize page layout, product selection, and user experience, continuously improving our beauty product service system. We may send you official update notifications, product trend reminders, and legitimate activity alerts via email based on your subscription willingness. In addition, your information will be used to maintain website security, prevent abnormal access, malicious orders, and fraudulent behaviors, and protect the legitimate rights and interests of both users and the platform.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to stabilize browsing experience and record user preferences. Cookies are small text files stored on your local device when you visit the website, which can remember your browsing habits, language settings, favorite product categories, and shopping cart content. These technologies help us present more accurate product recommendations, reduce repeated operation steps, and improve page loading efficiency. You can freely adjust the cookie permission settings through your browser, choose to accept, reject, or clear cookie files. Disabling partial cookies may affect the normal use of individual website functions, but it will not cause any risk to your personal information security.

Information Sharing and Disclosure

We adhere to the principle of non-disclosure of user private information and will never sell, rent, or trade your personal data to any third-party commercial institutions without explicit user authorization. We only share necessary user information with compliant third-party service providers who assist our platform operations, including payment service providers responsible for transaction processing, logistics and shipping companies responsible for global order delivery, and official website operation and maintenance service providers. All cooperative institutions have signed strict data confidentiality agreements and can only use user information within the scope of service authorization. We may disclose user information in accordance with legal requirements, including responding to official legal investigations, judicial orders, and regulatory supervision requirements, or protecting the legitimate rights and interests of the platform and users in case of illegal infringement behaviors.

Data Storage and Security Protection

We adopt industry-standard technical and management measures to protect user personal data from unauthorized access, disclosure, tampering, loss, and theft. All user transaction information and private data are stored through encrypted servers, with real-time data monitoring and security risk detection mechanisms. We set up hierarchical data access permissions, and only authorized professional administrators can access user information for service processing purposes. Your personal data will be retained only for the duration required by business and legal regulations. We will delete or anonymize user data in a safe manner after the service is completed or the data retention period expires to avoid invalid data accumulation.

User Privacy Rights

All users enjoy complete personal data rights during website use. You have the right to inquire, view, and obtain your personal information and order data stored on our platform. You have the right to apply for correction and update of incorrect or incomplete personal information. You have the right to apply for deletion of your personal data and cancel irrelevant information authorization when you no longer use our services. You can unsubscribe from official marketing emails at any time and refuse subsequent message push. For data processing behaviors that do not conform to the policy, you have the right to put forward objections and complaints, and we will verify and reply within 24 hours.

Third-Party Website Links

Our website may contain links to third-party platforms, including social media pages, cooperative brand pages, and recommended resource websites. These external links are only for user convenience and do not belong to our official operation scope. We have no control over the privacy policies and content rules of third-party websites. Your browsing and operation on external link pages shall abide by the privacy regulations of the corresponding platforms, and we will not bear any personal information security risks caused by third-party platforms.

Policy Updates and Revision

We reserve the right to update and revise this Privacy Policy in real time according to platform operation upgrades, industry standard adjustments, and legal regulatory changes. All revised policies will be published on the official website page and take effect immediately after publication. We will remind users of important policy changes through website announcements or email notifications when necessary. Your continued access to the website and use of shopping services after the policy update confirms your recognition and acceptance of the latest privacy rules.

Contact Us

If you have any questions, doubts, or requests regarding this Privacy Policy and your personal data protection, please contact our official customer service team through the website’s dedicated consultation channel. We will provide professional replies and standardized processing services for all privacy-related inquiries.